Brand Design
Smardex — DeFi brand design, product UI and motion by Hano Studios
Overview
SmarDex (Now Everything.) is a self-funded DeFi powerhouse that revolutionized liquidity by turning “Impermanent Loss” into “Impermanent Gain.” As their first design hire 3 years ago, I have served as the Multidisciplinary Creative Lead, ensuring their visual brand evolves as fast as their $12M technical breakthroughs (like USDN, the first decentralized Delta-neutral token).
The Strategy
Startups often lose momentum juggling separate designers, editors, and managers. I eliminated this bottleneck for SmarDex by providing a single, expert bridge between complex financial engineering and impactful visuals. With 12+ years of experience, I translate “text-to-visual” in real-time, delivering the work of four specialists through one streamlined service.
The Execution
I translated SmarDex’s technical milestones into a premium visual ecosystem. I designed intuitive UI/UX for complex products like USDN, produced high-converting video marketing and educational content for Smardex and SmardexPoker, and built out dynamic social media campaigns. By controlling the entire creative pipeline.
The Impact: Million-Dollar Results
- $150M+
- Peak market cap
- 40,000+
- Followers across social platforms
- Tier-1 Trust
- Secured partnerships like Bitget, Binance or Stake
A long-term creative collaboration
The three-year retainer reflects an ongoing relationship spanning product, brand and content needs as SmarDex evolved. Rather than a single campaign or deliverable, the collaboration covered multiple parts of the company’s public-facing experience.