From zero marketing to a full CMO mandate.

Overview

Levels Socials is a copy trading platform that connects investors with proven strategy providers. The platform grew organically for years. The product was strong enough to sell itself, until the team realized that the marketing around it basically didn't exist. No content engine, no funnel, no brand presence.

We came in to fix social media. A few months later we were running marketing as a whole. Today Hano Studios holds the CMO role at Levels Socials and manages everything from social media and affiliate marketing to funnel automation and new market entries, with Germany at the top of the list.

Levels In Numbers

15k

Traders on the platform

4

Languages: English, Portuguese, Spanish, German

1

Full CMO mandate

2

Interfaces reworked: trading platform & client portal

The Challenge

Trading is a trust business. The people Levels needs to reach are traders and people who want to start investing their money. This audience has seen every empty promise the industry makes, and they scroll straight past generic finance marketing.

The real gap was translation. Copy trading is a simple idea if you explain it right. Explained wrong, it sounds like everything people have learned to distrust. Closing that gap between traders and the platform is the job, and everything we build for Levels starts there.

Running Marketing End To End

As CMO, we manage the full stack: the social channels and content system, the affiliate program, funnel automation from first touch to deposit, and the entry into new markets. Germany is the biggest one, where we localize not just the language but the entire funnel. Every asset ships in up to four languages: English, Portuguese, Spanish, and German.

Product, Not Just Promotion

On a trading platform, marketing that stops at the ad is wasted. The product has to keep the promise. So we reworked the entire trading interface and client portal of Levels Socials and brought the same clarity into the product that we bring into the content. Now the experience matches the marketing, from the first reel to the first trade.

Events, Partners, Affiliates

Beyond the digital funnel, we produce the marketing material for Levels' real-life events, build partner briefs and onboarding material, and equip a growing network of affiliates with campaign assets. One visual language, one message, one direction for the whole network.